Even in the wake of the ongoing global pandemic, your marketing team is continuously working to find ways to nurture leads at every stage of the sales funnel and ensure an outstanding user experience along the way.  While our increasingly digital world has given way to progressive marketing technology, it has also brought new challenges in executing marketing plans. If your marketers are coming up with fresh and ambitious ideas but are left struggling to find the resources to get everything done, innovation won’t stand a chance. That’s where a dedicated digital marketing web development partner comes in.

Take the Pressure Off Internal Teams

In-house IT and development teams are busy keeping critical processes running smoothly. They’re typically stretched too thin as it is, and their priorities don’t typically come from marketing. Asking these internal teams to dedicate time to marketing development projects can lead to frustration and tension, and your shiny new web app hits the new idea graveyard faster than you can say “lead gen.”

A dedicated web development partner changes that. 

With web development support just for digital marketing initiatives, cross-functional teams can stay on task. With a priority on your marketing projects, you’ll be able to continuously deliver improvements and new tools that empower your sales team, track against your goals, and have a direct line for website maintenance and issues.

Build Mid- and Lower-Funnel Marketing Assets

Have you noticed that the typical customer journey is very heavy on top-funnel assets? Thought leadership content is usually easier to execute, and metrics (such as open rates) are higher and more glamorous. Sadly, these prospective customers don’t reach the middle of the funnel, and definitely not the bottom of the funnel, if relevant assets don’t exist or hold appeal. 

With a development partner, marketing pros can invest in every stage of the buyer’s journey.  This means marketers can prove their value not just in bringing in hot leads, but also in turning those leads to loyal customers.

Marketing teams that have web development resources can optimize every stage of the marketing funnel. Marketers can leverage deeper, more valuable customer engagements to set sales teams up for success. When buyers submit their data in your online tools in return for helpful personalized answers to their inquiries, that data can easily become the lifeblood of a sales deal. Not to mention, your savvy ROI calculator, personalized outputs from an industry report, or a dynamic product walk-through shows prospective buyers that you’re an authority in your space and care about customer experience.

Get the Most Out of Your Marketing Budget With Analytics

Marketing leaders are tasked with making sure websites and apps are running smoothly and maintaining a steady flow of mid and late stage buyers, while also quantifying their successes and managing limited budget split between campaign goals, sales enablement needs, and creative output.

Marketing planning and execution become far more streamlined when your dedicated web development team “speaks” Google Analytics. 

By uncovering links and relationships within your data, your marketing efforts will be more fruitful. For example, you can begin to make predictions on how prospective customers will respond, and your team will become more knowledgeable on how things interrelate/interact with each other. 

What would happen if your marketers are empowered creators with digital marketing data at their fingertips?

Discover the Synergy Between Marketing and Web Development

Marketing and web development go together like PB&J. Having a long-term web development partner means that creating better customer-converting experiences is not only easier to execute, but also more efficient.  Plus, by leveraging analytics,  you can better allocate marketing spend toward activities that will help you reach your goals.  

Marketing should not be left without dedicated and reliable development resources.  

With American Web Devs, organizations can maintain a healthy pipeline by creating high-quality, engaging online experiences. From website development to custom-built web apps, a dedicated marketing development partner can transform the way your marketing department performs. Reach out today!